Crucible Labs

Content,
forged.

AI-powered content creation for elite coaches. Branded. Beautiful. Yours.

Launching soon
The Problem
Great coaches.
Terrible tools.

You know what to prescribe. You know what to write. But you're stuck in Canva at midnight, formatting carousels instead of coaching. Your content doesn't match your expertise. Not because you lack skill. Because the tools were never built for you.

The Engine
Describe it. Export it.

Tell Crucible what you need. It builds branded, structured content and delivers a finished file. No templates. No editors. Just conversation and output.

Crucible Labs
5-slide carousel on why your clients aren't losing fat. Make it punchy, hook-first.
Crucible
Done. 5 slides, hook-first structure. Each leads with the mistake, then the fix. Your brand applied throughout.
Instagram Carousel ยท 5 Slides
You're eating "clean" but not in a deficit
Clean food still has calories. Quality matters, but quantity drives fat loss.
01
You're training hard but recovering badly
6hrs sleep and high stress will stall fat loss regardless of training.
02
You keep starting over every Monday
Consistency beats perfection. A bad day doesn't need a full reset.
03
Your cardio is replacing your lifting
Muscle drives metabolism. Prioritise resistance training.
04
You're guessing instead of tracking
What gets measured gets managed. Even 3 days of tracking reveals the gap.
05
Make slide 3 more direct...
Launch Modules
Three engines. One platform.

Everything your coaching business creates. Generated, branded, and ready to send.

Social Content
Carousels. Posts. Stories. Ad copy. Describe what you want, get branded content back. Export-ready for every platform.
Meal Plans
Nutrition plans with per-meal macros, dietary preferences, and auto-generated shopping lists. Branded PDFs your clients actually want to use.
Programme Builder
Periodisation. RPE/RIR. Concurrent training. Advanced programming that reflects how you actually coach. Not cookie-cutter templates.
YOUR BRAND. EVERY TIME.
Colours. Fonts. Tone. Applied to everything, automatically.
Sample Brand Kit Preview
Brand Engine
Your brand. Applied everywhere.

Crucible learns your aesthetic through conversation. Colours, fonts, tone, audience. It locks in your visual identity, then applies it to everything it creates. Your clients see your brand. Not a template.

How It Works
Three steps. Branded content.
01
Build Your Brand
A conversation. Not a form. Crucible captures your entire visual identity.
02
Describe What You Need
A carousel. A meal plan. A programme. Say it however you want.
03
Export
Branded. Formatted. Ready to send.
Early Access
Stop designing.
Start coaching.

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